About Pryde Models
Redefining Representation
The fashion and media landscape is evolving, and we are at the forefront of that shift. Founded on the belief that true beauty has no boundaries, Pryde Models was built to disrupt the traditional agency model. We don’t just supply faces for campaigns; we curate a vibrant, dynamic roster of individuals who bring their own culture, identity, and raw energy to every set. From the runway to global commercial campaigns, our talent doesn’t just reflect the modern world—they shape it.
What We Stand For
Our Values
Radical Inclusion
We represent the entire spectrum of identity, championing talent across all backgrounds, expressions, and aesthetics. Excellence is the only prerequisite.
Behind the Board
Led by a team of industry innovators, the Pryde Models booking desk operates with the precision of a global powerhouse and the personalized, hands-on development of a boutique firm. We fiercely advocate for our talent while delivering seamless, top-tier service to our global brand partners.
Bong 'Maxwell' Cho
Founder & Agency Director
Cleo Bennett
Head of Booking & Board Management
Maxwell Thorne
Director of Scouting & Development
Maya St. James
Head of Global Brand Partnerships
Marvin Jasper
Creative & Image Director
Elizabeth Bruce
Director of Operations
Our Reach
Canadian Roots. Global Influence
Headquartered in Canada, Pryde Models operates without borders. While we are deeply proud of our foundation and the diverse perspectives of our home base, our reach is intentionally global. We seamlessly connect our roster of boundary-pushing talent with visionary casting directors, luxury houses, and commercial brands across the world’s major fashion capitals.
The Commitment: Beyond The Booking
We don’t just sign models; we build lasting careers. At Pryde, holistic talent advocacy is built into our foundation. We cultivate a safe, inclusive, and fiercely supportive environment where our models are encouraged to own their identity. From physical wellness to financial literacy and contract protection, we ensure our talent is empowered both on and off the set.